Thursday, April 21, 2011
Beauty Shop: Living Proof Shampoo and Conditioner
I was first introduced to the Living Proof brand a couple of years ago at Sundance when they were launching. I remember getting my hair blown out by one of the founders of the line and marveling at how soft and silky it was afterwards. There's a crazy innovative technology behind the products that was developed by world-class scientists from leading universities--incredibly impressive. Fast forward two years and now they're selling out of Sephora like hotcakes and changing hair textures for the better around the world. Pretty amazing.
This stuff smooths my hair like no other product has ever done before, leaving it completely frizz-free even when I air dry it (which is, er, every day--laziness combined with zero time does not a good hair combo make). Plus, it smells fantastic, which we all know counts for a lot. Buy it HERE. Photo by Mark Iantosca. xo