Ralph Lauren 4D Lightshow

Last night, I trekked uptown to Ralph Lauren's new store at 888 Madison Avenue to have a glass of champagne and watch the innovative company's first-ever 4D light show. Although there was a definite chill in the air, it was hard to focus on anything else when there was a 4-story, mind-blowing, gorgeous image and light spectacle playing out against the facade of the store. Crowds of fashion editors, passersby, and Mr. Lauren himself were gathered outside cheering and clapping throughout the presentation, while everything from polo players on horses to models dressed in full Ralph Lauren regalia made their way towards you, larger than life. You really just have to see it to believe it. Video above--watch. xo